Lately I’ve been thinking a lot about how feral product design and brand voice can function as a deep moat.
![[Scroll of Strategy] by Avi Bhuiyan](https://substackcdn.com/image/fetch/w_80,h_80,c_fill,f_webp,q_auto:good,fl_progressive:steep,g_auto/https%3A%2F%2Fsubstack-post-media.s3.amazonaws.com%2Fpublic%2Fimages%2F9572cde4-8953-4378-a66f-0537eefaa842_975x975.png)
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Feral as a Moat (FaaM)
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Lately I’ve been thinking a lot about how feral product design and brand voice can function as a deep moat.